Senior CRM Executive

  • Post Date: September 21, 2022
  • Isle of Man
Job Description

Role Description:
Our client is currently seeking a Senior CRM Executive to assist in the planning, creation and delivery of its online Marketing campaigns. This position requires a person with flair and passion for creating compelling and well-presented messages/offers to customers. Also required is excellent attention to detail coupled with the ability to work proactively and to tight deadlines.

Role Responsibilities:
– Executing online campaigns across a range of channels, including email, SMS, and push.
– Working with multiple platforms on a day-to-day basis to ensure messaging and creative is produced effectively, accurately, on time and on target.
– Working closely with the CRM Team, and an in-house design team to handle assets, produce campaign creative, and provide direction on segments/targeting
– Own the CRM plan as agreed, reacting to changes and ensuring core segments are adequately serviced with relevant and appropriate communications lines, with an emphasis on HTML optimisation and cross-client compatibility issues.
– Creating, editing, and optimising HTML, creating copy and uploading templates into the email platform.
– Have absolute responsibility for the quality and performance of all campaigns, delivering customer satisfaction and increased revenue.
– Reporting on top-level campaign KPIs and using this insight to optimise future campaigns.
– Acting as a point of contact for third-party providers, where appropriate
– Working closely with the Head of CRM, Head of Copy and an in-house design team to handle assets, produce campaign creative, and follow briefs on data selection.
– Brief the CRM team on the data selection and build requirements for each campaign.
– Managing varied and multiple work streams and supporting management with related tasks.

Skills & Experience Required:
– 2+ years’ experience in a similar email marketing or CRM role, agency or client side.
– Experience in the use of Optimove is highly desirable.
– A firm understanding of the principles of effective copy, including CTAs and subject lines.
– A motivated, organised and enthusiastic self-starter with fantastic attention to detail and the ability to hit the ground running.