Head of Marketing

  • Post Date: September 22, 2022
  • Isle of Man
Job Description

As the Head of Marketing you will be responsible for the company marketing strategy, to drive growth, brand reputation, tone of voice as well as a leading a motivated team.
You will identify products and markets both in the B2B and B2C space, suggest and implement sales strategies and approaches, and measure the results of all the efforts.

Role Responsibilities:
– Lead, motivate and encourage Both B2B and B2C teams which includes Marketing, Design, CRM, Affiliates, PR, and social media professionals
– Create acquisition, conversion and retention strategy and implementation
– Analyse campaigns in all channels based on increase sales and ROI
– Manage and control the overall marketing budget Based on prior results, Develops, tracks and reports campaign metrics and analytics
– Obtains an in-depth understanding of the audience and markets both B2B and B2C
– Oversee the strategy of all digital marketing channels to ensure brand consistency
– Develop dashboards for reporting out on a regular basis which analyse the effectiveness of all marketing efforts and sales campaigns.
– Research and evaluate demand for potential products, and customer needs and insights. Oversees current offerings and comes up with initiatives for new products or services
– Execute marketing strategy and the execution of plans for existing products.
– Serve as a partner to product development in determining the viability of potential markets before the production of a product.
– Work with product development teams to manage new product development.
– Manage launch campaigns for products.
– Ensure effective, branded marketing communications, including the company website, print communication, and advertising.
– Manage media budget including pricing negotiations and
– Manage all relationships with agencies and external suppliers
– Create and develop the employee brand and internal comms
– Establishes marketing goals and KPIs based on past performance and market forecasts
– Research and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
– Works with marketing staff to develop detailed marketing plans for all media channels and sales teams
– Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
– Works within the department budget to develop cost-effective marketing plans for each product or service
– Leading and developing the marketing teams. Set personal KPis and leadership programme. Tailor individual training plans,

Skills & Experience Required:
– BSc or MSc degree in Marketing or relevant field
– 5+ years of experience as Head of Marketing, Marketing Manager or Director of Marketing
– Experience in CRM campaigns is essential
– Hands-on experience in prolific marketing campaigns
– Outstanding knowledge of web analytics
– Extensive knowledge of marketing strategies, channels, and branding.
– Superb leadership, communication, and collaboration abilities.
– Exceptional analytical and problem-solving skills.
– Strong time management and organisational abilities.